Jeff Bezos’ Blue Origin and Benjamin Moore Reveal Space-Themed Color of the Year 2024

American paint manufacturer Benjamin Moore has revealed its Color of the Year for 2024 — and you might say it is out of this world. 

The color — dubbed Blue Nova 825 in a nod to the term given to when an explosion on the surface of a white dwarf star appears so bright as to be a new star (a nova) — is less explosive and bright than its name suggests, however. 

Benjamin Moore announced the color at the facilities of Blue Origin, Jeff Bezos’ rival space company to Elon Musk’s SpaceX. The paint maker said the color would inspire young people to consider careers in the sciences, and said it would partner with Blue Origin’s nonprofit, Club for the Future.

"We are absolutely thrilled to announce the Benjamin Moore Color of the Year for 2024 as Blue Nova 825," said Andrea Magno, color marketing and development director at Benjamin Moore, during the live webcast from Blue Origin's center. 

"It's inspired by the brilliance of a new star formed in space. Blue Nova beckons us to unknown experiences and unknown places so we can seek out that adventure."