Al Michaels on Taylor Swift Coverage for Thursday Night Football: ‘Everything in Moderation’

With Taylor Swift expected to be in attendance for Thursday night’s matchup between the Kansas City Chiefs and Denver Broncos, per TMZ, how will Amazon Prime handle covering her presence?

According to play-by-play man Al Michaels, there won’t be an overload of Swift shots.

"What we’re gonna do tonight, everything in moderation,” Michaels told Sports Illustrated’s Jimmy Traina.

“Our crew talked about it this morning. You can’t make a sideshow the show. The vast majority of the audience are tuning in to watch a football game."

Swift, 33, was in attendance at the Chiefs games in Week 3 and Week 4 but was absent for Kansas City's road game win at Minnesota last Sunday. Her relationship with Kelce, 34, has led to an even larger boost of their (already substantial) respective profiles, with the NFL seeing its female viewership rising as well.

"There are people, I don’t know how many, it could be a sizable number, but it’s certainly not a majority, that if you trained the camera on her all night long, they’d be satisfied with that. This is not what we’re doing to do."

During her appearance at MetLife Stadium for the Chiefs-Jets Sunday night game in Week 4, the NBC camera cut to Swift on several occasions, engendering criticism from a section of fans and media.

“There might be an appropriate shot or a couple. I don’t know what the number is going to be. If Kelce scores six touchdowns, who the hell knows what we’re going to do.

"But for the most part, just in moderation. The game is still the important element here, by far. That’s our thought. After that, you sort of make it, one of my favorite words, farcical.”