Meta CEO Mark Zuckerberg To Make Surprise Threads Announcement Wednesday

Meta's Twitter alternative Threads may be launching sooner than expected — the app's website suggests a live time of 4 p.m. Pacific (7 p.m. Eastern) on Wednesday July 5, which is more than 12 hours sooner than the July 6, 7 a.m. launch time Meta CEO Mark Zuckerberg had previously posted to Instagram.

Meta confirmed to The Messenger that Zuckerberg will make an announcement on Threads on Wednesday at 4 p.m. Pacific (7 p.m. Eastern), but did not immediately respond to a request for further details on the nature of the announcement.

This is a developing story.