Taylor Swift Personally Ordered Reputation-Themed Dress Under a Fake Name, Says Designer

Scottish fashion brand Little Lies was "gobsmacked" after pop superstar Taylor Swift wore their Sweet Jane Olive mini dress on a night out with Blake Lively.

Little Lies designer Jade Robertson revealed that the fashion moment was a complete surprise. "[I was] just completely gobsmacked at first," Robertson told UK newspaper the Times of London on Thursday. "We had no idea she even had the dress. It turns out she'd actually placed the order for it herself. She'd actually ordered it and paid for it."

In an interview with People on Friday, she added, "Yesterday was probably the wildest day that we have ever had." Her team "didn't know anything about it so we didn't know that she even had the dress. It wasn't like a press gift or a PR situation. She literally placed the order and bought it herself. But we didn't even know that 'cause she did it under a fake name."

They only learned Swift wore the dress after seeing images online.

"When we found out she was wearing it, it was a shock and just really, really exciting," Robertson added. "The office was bonkers, everybody was super happy. We didn't really know what it was gonna do, what the effect would be, we were mostly just really pleased to see something by our music-inspired brand on such a music icon."

Little Lies is based in Perth, Scotland, and Robertson co-founded the online fashion brand with her husband, Stuart. The store launched in 2015.

"She is literally the most famous person in the world," concluded Robertson. "For such a small independent brand, it's so incredible of her to not only shop and support but to actually then wear it. She knows what effect this is going to have better than anybody. So very very grateful for it."

Fans believe Swift's green dress alludes to the upcoming re-release of her 2017 album Reputation, whose main motif was snakes. Swift hasn't formally announced Reputation (Taylor's Version) yet, but also wore a shimmery green Gucci dress at the 2024 Golden Globes on Sunday.