Swizz Beatz, Alicia Keys Teach Kids Business With Help of TV - The Messenger
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Swizz Beatz and Alicia Keys Teach Their Kids Business Lessons With the Help of This TV Show (Exclusive)

'We use it as an education thing,' rapper Swizz Beatz exclusively told The Messenger while promoting his new family Hulu show, 'Drive With Swizz Beatz'

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When it comes to their children's education and understanding of how the real world works, Swizz Beatz and Alicia Keys have no shame in using TV to their advantage.

"We were watching Shark Tank," the rapper exclusively told The Messenger while promoting his new family Hulu show, Drive With Swizz Beatz, with son Nasir Dean.

"We use it as an educational thing because what we do, when we're watching Shark Tank, it's like, 'Would you invest in this? How much would you invest in this? What do you think?' And they have to answer before the answer is done," he added. "It was very educational just to hear their responses. Me and my wife quiz them and teach them at the same time like, 'Okay, you see why that was the wrong investment? You see why this person did that?' So it is very educational." 

Swizz Beatz — whose real name is Kasseem Dean — and Keys share son Egypt Daoud Dean, 13, and daughter Genesis Ali Dean, 8. Beatz is also dad to three children from his previous marriage: sons Prince Nasir, 23, and Kasseem Jr., 16, and daughter Nicole, 14.

As parents to five, the couple have made it a point to teach the importance of gratitude and hard work from the very beginning.

"I think they're grounded because we're grounded," Beatz said of the pair's children. "I think that a lot of people don't have enough time to be around their kids.

Swizz Beatz and Alicia Keys attend a special screening of “The Harder They Fall” at the Shrine Auditorium and Expo Hall on October 13, 2021 in Los Angeles, California.
Swizz Beatz and Alicia Keys attend a special screening of “The Harder They Fall” at the Shrine Auditorium and Expo Hall on October 13, 2021 in Los Angeles, California.Rachel Murray/Getty Images

"So you have to compensate through silly things," he added. "A lot of parents are not around their kids, so to make up for it, they [have to] overdo it. I realized that [our] kids don't care nothing about those gifts like that. [Our] kids care about this time right here. Going to the games, doing real things."

"In our family, everything is definitely earned," Nasir added. "If we want something, [there] usually is a reason, and then we work towards that reason. But as a kid, [my dad] never said 'no' to me because he knew that I wasn't gluttonous in the first place. He knew that if I wanted something, it really meant something. It was purposeful. So I think it's just knowing which things have purpose."

Fans can see Swizz Beatz and his son Nasir take America by car as they "visit car-loving destinations where they'll examine the area's distinctive car culture and bring together two otherwise disparate car clubs over a shared love of all things automotive and an appreciation for what it's like to beat the odds through sheer drive alone."

Hulu's Drive With Swizz Beatz premieres on the streaming service on Thursday.

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