NASCAR Signs Seven-Year Deals With Fox, NBC, Amazon and Warner Bros. Discovery

NASCAR reached new seven-year media rights agreements with Fox Sports, NBC Sports, Amazon’s Prime Video and Warner Bros. Discovery’s TNT Sports, the auto racing company announced Wednesday.

The four partners will provide live coverage of all 38 NASCAR Cup Series races, its top division, starting in 2025 through the 2031 season. While the company did not disclose the financial terms of the agreement, it is reportedly worth $7.7 billion, 40% more than its previous contracts.

Fox and NBC will each air 14 of the series races at the start and end of the season, and Prime Video and TNT, the company’s two newest partners, will split 10 mid-season races, according to NASCAR. The Busch Light Clash, Daytona 500 and NASCAR All-Star Race will remain on Fox. 

“Our goal was to secure long-term stability with an optimized mix of distribution platforms and innovative partners that would allow us to grow the sport while delivering our product to fans wherever they are — and we’ve achieved that today,” said NASCAR President Steve Phelps.

Brian Herbst, NASCAR’s senior vice president of media and productions, said this is the “right mix of media partners” for the sport to continue to grow. NASCAR is the most watched motorsport in the U.S., and saw Cup Series total audience delivery hit 2.47 million across 20 races on NBC this year, up by 3% compared with last year.

Fox’s partnership with NASCAR, which began in 2002, creates a return on investment that exceeds the network’s expectations, Fox Chief Executive Lachlan Murdoch said in an earnings call earlier this month. 

The partnership also marks Amazon's streaming service's first foray into live motorsports, building on its sports lineup that includes the NFL's Thursday Night Football and channel subscriptions featuring MLB and NBA games.

TNT, which had partnered with the motorsport in 1983 for 32 years, will simultaneously broadcast its share of races live on TNT and streaming on the B/R Sports Add-On on Max. Both TNT and Prime Video will also stream practice and qualifying races.

NASCAR is not the first to divvy up its season among distributors. The NFL has agreements with Amazon, CBS, ESPN/ABC, Fox and NBC to stream and air its games on different nights and at different times of the season.