Dorito Booze, Taco Bell Wine, Mustardy Skittles and Other Oddball Combos - The Messenger
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Dorito Booze, Taco Bell Wine, Mustardy Skittles and Other Oddball Combos

Magnolia Bakery-inspired marijuana edibles — banana pudding and red velvet cake — came out this year

A growing trend: Odd brand collaborations.(L-R) Green Thumb Industries; French's; Arby's; Doritos; Kahlua; Aura Bora

Doritos getting into the alcohol business is just one of the unexpected spin-offs that brands are serving up to their customers.

On Tuesday, the snack's owner, PepsiCo, announced it was teaming up with Empirical, which makes "'uncategorized' spirits," to release a limited-edition nacho cheese-flavored spirit.

The product's release comes amid a growing trend in which popular brands are joining forces with other companies to release unexpected mashups of some of their favorite products.

On cocktails without the buzz – Graza, an olive oil brand that went viral for its squeezable containers, linked up with a sparkling water company on a canned non-alcoholic olive oil martini.

Magnolia Bakery, the iconic pastry chain, partnered with Incredibles, a cannabis company, to release marijuana edibles inspired by their banana pudding and red velvet cake this year.

Earlier this year, Skittles teamed up with French's to launch a limited-edition mustard-flavored candy. The collaboration came out in honor of a little-known holiday – National Mustard Day.

This fall, Absolut Vodka and Kahlúa announced they were collaborating with a fragrance company to launch a $105 espresso martini-scented perfume. The year before, Absolut Vodka worked with designer Nik Bentel to release an espresso martini handbag.

This isn't the first year surprising collaborations have hit the shelves or the internet. Fast-food giants have also used some of their classic flavors and foods to get into the alcohol game. In 2021, Arby's released a french-fry-flavored vodka – in both a crinkle and curly fry version – and in 2020, Taco Bell came out with a "jalapeño noir" wine.

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