Disney Is About to Be ‘Frozen’ in Hong Kong

Disney will open its “Frozen”-themed attraction “World of Frozen” at Hong Kong Disneyland Resort on, Nov. 20. 

“Frozen” and its sequel “Frozen II” were two of Disney’s highest grossing films, both earning more than $1 billion in ticket sales. The "World of Frozen" theme park was first announced in 2016 as part of Disney's HK$10.9 billion, or $1.4 billion, expansion of Hong Kong Disneyland, but the project was delayed by the COVID-19 pandemic.

Upon opening, the park promises to mimic the world of Arendelle from the animated movies and includes the attractions “Frozen Ever After,” which takes guests into Elsa’s Ice Palace, and “Wandering Oaken’s Sliding Sleighs.”

Disney has shifted its business model toward its parks and away from television and film this year. CEO Bob Iger told CNBC earlier this year that the company’s TV assets may no longer be “core to Disney” and has since made deals to sell off some of its streaming services and TV networks. Meanwhile, Disney announced last month that it would invest about $60 billion over the next decade to expand its parks and cruise lines across the globe.

Hong Kong is not the only Disney park to see an investment in "Frozen"-inspired attractions. Disneyland Paris and Tokyo Disney Resort are also undergoing similar expansions. Paris’ up-and-coming "Frozen" attractions are part of a 2 billion euros, or $2.1 billion, expansion of the park first announced in 2018. The date when these attractions will launch is still unknown.