Anheuser-Busch Offering Big Perks to Keep Bud Light on Shelves

Bud Light is trying to stay in the game.

Bud Light's parent company, Anheuser-Busch, is continuing to offer wholesalers financial support, extended credit, fuel surcharge reimbursements as well as adding a market share recovery initiative, the company announced on Wednesday.

The move to offer wholesalers these perks comes after Bud Light's partnership with transgender influencer Dylan Mulvaney sparked controversy leading to financial troubles for the beer maker. After the partnership, the beer lost its spot as the top-selling brew in America.

The beer giant reportedly is offering wholesalers around $150 million in relief this year and allowing them five additional days to pay bills, the New York Post said, citing Beer Marketer's Insights.

The company initially announced it would begin offering “financial assistance to our independent wholesalers to support their employees" in June. At the time, Anheuser-Busch said, “The discussion surrounding our company and Bud Light has moved away from beer, and this has impacted our consumers, our business partners, and our employees.”

The company's financial support and fuel-surcharge reimbursements to distributors will be extended and run through the first quarter of next year, while its extended credit offering will go through the second.

In May, the company sent a case of Bud Light to each of its distributors for free, The Wall Street Journal reported.

Anheuser-Busch did not immediately respond to The Messenger’s request for comment.