Adobe Unleashes Free AI Power Tools for Your Next Social Media Post

Adobe today released new generative AI capabilities to Express -- its free cloud-based, all-in-one design platform. The additional features, announced at the Adobe MAX conference, include Generative Fill and Text to Template, using the company’s Firefly generative AI technology. 

Generative Fill lets users add, remove or replace parts of an image by giving instructions -- in 100 available languages -- like “add clouds to the sky” or “remove people in the background."

​​The new Text to Template capability similarly lets users type out a description in simple language, such as “Create an Instagram post for a BBQ restaurant's Fourth of July picnic.” Then Express generates an editable template for social posts, posters, flyers and other designs.

Users can access these tools on the web or desktop version of Express, with a mobile version in the works. These AI capabilities are meant to help designers at all skill levels, and they work in a matter of seconds.

Earlier Firefly generative AI capabilities were rolled out to Express this summer. Photoshop and Illustrator both also have Firefly tools, which recently came out beta.

The premium plan unlocks additional features for a monthly $9.99 subscription. Users who already pay for the popular Creative Cloud membership, which allows access to more than 20 of Adobe’s software options, get these additional features at no extra cost.

Adobe touts the fact that it trained its generative AI on images from its Adobe Stock, openly licensed work and public domain content. That means none of the art or images should have any copyright concerns.

The company says this approach is designed to be safe for commercial use, overcoming some of the issues that plague other art-generating AI companies.